Secrets Of Sweden Pty Ltd is a limited by shares, Australian proprietary company. This corporation was registered on 2006-01-03 and was issued with the 117716524 ACN. Its Australian Business Number is 61117716524. Since 2022-11-08, the company is headquartered in NSW, post code 2096. The previous headquarters were located in NSW 2100 (from 2020-10-21 to 2022-11-08), NSW 2100 (from 2007-02-28 to 2020-10-21), and NSW 2060 (from 2006-01-03 to 2006-01-03). Secrets Of Sweden Pty Ltd was registered for the GST on 2006-01-03. Secrets Of Sweden Pty Ltd has been using the Secrets Of Sweden Pty Ltd trading name since 2012-04-24 (it should be noted that the Australian Business Register no longer collects or updates trading names). In total the company used 7 trading names. The company has also used 7 business names, namely Wello2 from 2020-10-26, Sosweden from 2020-10-21 to 2020-04-11. The above data comes from the ABN database which was updated on 2022-11-08. AUBiz found 5 trademarks that mention this company. Trademark number 1098801 was filed on 2006-02-15 and is categorised as "word" (application status: "never registered, dead"). Other company trademarks include trademark number 1302542 in the "fancy" category (application status/date: "never registered, live", 2009-06-03); and trademark number 1471226 in the "word" category (application status/date: "never registered, live", 2012-01-25).
| Status | From | To |
|---|---|---|
| Active | January 3, 2006 | current |
| Name | From | To |
|---|---|---|
| Secrets Of Sweden Pty Ltd | October 8, 2010 | current |
| Unique Inspiration Pty. Ltd. | January 3, 2006 | October 8, 2010 |
| Name | From | To |
|---|---|---|
| Wello2 | October 26, 2020 | current |
| Sosweden | October 21, 2020 | current |
| Underwear Of Sweden | February 3, 2020 | April 11, 2020 |
| Kaja Clothing | February 22, 2014 | April 11, 2020 |
| Kaja Clothing | February 21, 2014 | April 11, 2020 |
| Underwear Of Sweden | March 11, 2008 | August 1, 2019 |
| Club Femina | June 1, 2006 | September 3, 2009 |
| Name | From | To |
|---|---|---|
| Secrets Of Sweden Pty Ltd | April 24, 2012 | current |
| Underwear Of Sweden Max For Kids | March 1, 2008 | current |
| Unique Inspiration | May 17, 2006 | April 24, 2012 |
| Femina | February 16, 2006 | current |
| Unique | January 3, 2006 | March 1, 2008 |
| Ava Adora | January 3, 2006 | current |
| Max For Men | January 3, 2006 | current |
| Location | From | To |
|---|---|---|
| NSW 2096 | November 8, 2022 | current |
| NSW 2100 | October 21, 2020 | November 8, 2022 |
| NSW 2100 | February 28, 2007 | October 21, 2020 |
| NSW 2060 | January 3, 2006 | January 3, 2006 |
| Status | From | To |
|---|---|---|
| Registered | January 3, 2006 | current |
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| Status | registered |
| Registration date | February 22, 2014 |
| Renewal date | February 22, 2017 |
| Address for service of documents | 26 122-126 Old Pittwater Rd Brookvale NSW 2100 |
| Principal place of business | 26 122-126 Old Pittwater Rd Brookvale NSW 2100 |
| Debtor representative | not applicable |
| Notified successor | not applicable |
| Status | registered |
| Registration date | March 11, 2008 |
| Renewal date | March 11, 2014 |
| Address for service of documents | 26 122-126 Old Pittwater Rd Brookvale NSW 2100 |
| Principal place of business | 26 122-126 Old Pittwater Rd Brookvale NSW 2100 |
| Debtor representative | not applicable |
| Notified successor | not applicable |
| Former identifier | BN98348856 |
| Former state territory | NSW |
| Status | Cancelled |
| Registration date | June 1, 2006 |
| Renewal date | June 1, 2009 |
| Cancelled date | September 3, 2009 |
| Debtor representative | not applicable |
| Notified successor | not applicable |
| Former identifier | BN98221385 |
| Former state territory | NSW |
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| Application date: | February 15, 2006 |
| Lodgement date: | February 15, 2006 |
| Live or dead: | Dead |
| CPI status: | Never Registered |
| Status: | Lapsed/Not Protected |
| Mark code: | Trade Mark |
| Trademark type: | Word |
| Acceptance due date: | August 5, 2007 |
| Court orders: | No |
| Revocation of the acceptance: | No |
| Goods and services assistance: | Yes |
| Lodgement type: | Online |
| Descriptive: | Femina |
| Examination report number: | 1 |
| Examination class count: | 1 |
| NICE class code: | 25 |
| NICE occ number: | 1 |
| NICE description text: | Underwear; Bodices (lingerie) |
| Suburb name: | North Sydney |
| Postcode: | 2060 |
| Australian state code: | NSW |
| Country code: | AU |
| Application date: | June 3, 2009 |
| Lodgement date: | June 3, 2009 |
| Live or dead: | Live |
| CPI status: | Never Registered |
| Status: | Lapsed/Not Protected |
| Mark code: | Trade Mark |
| Trademark type: | Fancy |
| Acceptance due date: | November 17, 2010 |
| Court orders: | No |
| Revocation of the acceptance: | No |
| Goods and services assistance: | Yes |
| Lodgement type: | Online |
| Descriptive: | Underwear Of Sweden |
| Examination report number: | 1 |
| Examination class count: | 1 |
| NICE class code: | 25 |
| NICE occ number: | 1 |
| NICE description text: | Boys' Clothing; Clothing; Clothing For Babies; Clothing For Sports; Girl's Clothing; Knitted Clothing; Knitwear (clothing); Ladies Clothing; Men's Clothing; Silk Clothing; Slips (clothing); Women's Clothing; Jockstraps (underwear); Bodices (lingerie); Lingerie |
| Suburb name: | Brookvale |
| Postcode: | 2100 |
| Australian state code: | NSW |
| Country code: | AU |
| Application date: | January 25, 2012 |
| Lodgement date: | January 25, 2012 |
| Live or dead: | Live |
| CPI status: | Never Registered |
| Status: | Lapsed/Not Protected |
| Mark code: | Trade Mark |
| Trademark type: | Word |
| Acceptance due date: | August 6, 2013 |
| Court orders: | No |
| Revocation of the acceptance: | No |
| Goods and services assistance: | Yes |
| Lodgement type: | Online |
| Descriptive: | Swimmable Underwear |
| Examination report number: | 1 |
| Examination class count: | 1 |
| NICE class code: | 25 |
| NICE occ number: | 1 |
| NICE description text: | Underwear; Swimwear; Lingerie |
| Suburb name: | Brookvale |
| Postcode: | 2100 |
| Australian state code: | NSW |
| Country code: | AU |
Contains public sector information licensed under the Creative Commons Attribution 3.0 Australia licence. Material on this website was obtained from publicly-accessible databases and is attributed to ©Commonwealth of Australia 2026 (http://data.gov.au, http://acnc.gov.au/ and http://abr.business.gov.au/), ©Intellectual Property Government Open Data 2026, ©ASIC - Company Register. While we try to make the information as precise and up-to-date as possible, we are aware the datasets are not always error-free. Aubiz.net will not take responsibility for any errors in the databases. The material provided should be treated as a starting point of more in-depth research, not as fact.